Ira Chernova is proof you can’t judge a book by it’s cover. “People usually think I’m a model and are always surprised to find out I’m a photographer,” she explains—with complete humility. But for Russian-born Chernova, photography is more than just a profession. “It’s not a job or hobby—it’s a total lifestyle,” she says. Case in point: When asked to describe her ideal day, Chernova says she would be working. “I’d love to work on a photo shoot in the morning, then do some more work in the afternoon.” –Inked

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